Strive CEO prioritizes credit products for total returns

By: coinness.com|10/28/2026 08:25:40

Matt Cole, CEO of Strive, announced the company will continue to expand its in-house credit products while focusing on maximizing total returns beyond Bitcoin. He stated that Strive's current return amplification over Bitcoin is approximately 60%, and maintaining this level will necessitate ongoing growth in credit products. Cole emphasized the importance of securing funding in weaker markets. He refuted claims that the company's honeymoon period is over, asserting that Strive's structure has become more robust. Cole noted that preferred stock SATA is holding near par value without share buybacks and is expected to attract buying demand due to index rebalancing. On October 26, Strive revealed it acquired an additional 6,182 BTC, making it the fourth-largest corporate Bitcoin holder.

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